iGaming Business – UK bookmaker Betfred has agreed to become a sponsor of the Grand National Festival UK horseracing event.
The three-year deal will run from 2014 through to 2017, according to The Drum website.
Betfred will sponsor three races at the Festival, which is held at Aintree Racecourse on an annual basis.
The races included in the deal comprise the Betfred Bowl Steeple Chase on opening day, the Betfred Mobile Mildmay Novices’ Steeple Chase on Ladies Day and the Betfred TV Handicap Steeple Chase on Grand National Day.
John Baker, Aintree and north-west regional director for Jockey Club Racecourses, said: “We have a fantastic relationship with Betfred and are thrilled they have agreed to join us for one of the most famous sporting events in the world.”
The 2014 Grand National Festival will take place at Aintree Racecourse from April 3-5.
