This Week in Gambling is an inbound marketing agency focused on acquiring and retaining players interested in casino, poker, and sports betting. We create some of the most unique and dynamic interactive content in the industry, and we drive traffic to our site via search returns, social media, video sharing sites and our exclusive video network.
Where does our traffic come from?
Social Media – We share all our news, original videos and press releases across our social media sites! We have over 10,000 real followers on Facebook, Facebook Pages, LinkedIn, Linked in Groups, Google+, Twitter, Pintrest, Tumblr, Stumble Upon, FriendFeed, Delicious and more!
Search Engine traffic – Our original content, curated news and press releases generate a healthy flow of Search Engine traffic from a worldwide variety visitors looking specifically for gambling related information and content! We add nearly 300 pages of new content to our site each month!
Our Video Network – Our cloud based, streaming video feed is the best in the gambling industry. We produce original content, upload the newest videos from our partners several times a week, and the quality is second to none! This means your commercial in our stream looks awesome and is seen all over the web, on popular gaming portals, by players looking for gambling information!
Video Sharing Sites – In addition to our stream and “on demand” service, every video we produce is distributed to all our video sharing sites at YouTube, Meta Cafe, Daily Motion, MySpace Video and Blip. Each video description on these sites can be optimized with links to This Week in Gambling or your site!
Our traffic by the numbers (Updated September 2013):
Monthly Visits – Our current server stats show monthly visits at 33,000 real visits (not bots or spiders).
Page Views – Our current server stats show 127,000 real page views (not bots or spiders).
Search Engines – Approximately 7% of our traffic is from search, with Google accounting for nearly 5%.
Social Media – Approximately 70% of our traffic is from social media, with Facebook and LinkeIn accounting for almost 40%.
Mobile Traffic – Approximately 21% of our traffic is mobile.
Geographical Region – Our traffic is generated from the United States (28%) the United Kingdom (20%) and countries such as Canada, Spain, South Africa, Israel and areas of Western Europe, Scandinavia and Central America.
Time on Site – The average visitor to our site stayed over five minutes.
Page Views per Visit – The average visitor not only stayed on the site for over five minutes, they also viewed over five pages of content.
It all works together…
Branding – Whether you are an established and trusted company looking for brand reinforcement, or a start up trying to build brand recognition, your identity is paramount to your success in this business. Gaming companies depend on customer trust and comfort level more than others industries, and one of the best ways to produce high consumer confidence is maintain a constant presences where players see you every day.
SEO – Our advertising clients benefit from our services in many ways, including links that point to their gaming properties from front page listings and keyword rich articles. Our video and social media content helps to distribute additional tags and links, and our higher level sponsorship packages include entire pages on our site listing your information, properties, banners, video and RSS feeds.
Traffic – Your placement on our site will help with SEO and branding, which will increase your ranking position and organic traffic over time. Additionally, traffic can be sent directly to your site through a variety of links, banners, and strategic placements on our site in interactive positions which feel less like advertising and more like part of the entertainment and gaming experience!