The NBA is upping its game on daily fantasy sports, with a little help from FanDuel. The league unveiled a fantasy game based on NBA games called InPlay on Thursday. It appears to be the development of a product called FanDuel Turbo that never officially launched. The NBA has an equity stake in FanDuel.
“We are always looking at ways to enhance the viewing experience, drive people to tune in to our broadcasts and increase the time spent watching live games,” said Melissa Rosenthal Brenner, NBA Senior Vice President, Digital Media, in a press release on the launch. “NBA InPlay has the potential to meet these objectives while offering our fans an engaging, new way to experience the game.”
The NBA calls InPlay a “new real-time mobile fantasy game that uses cutting-edge technology powered by FanDuel to synchronize with the live national broadcasts of NBA games.” InPlay will be available for all NBA games broadcast on national networks TNT, NBA TV, ESPN and ABC.
FanDuel’s World Fantasy Baseball Championship Hosted by Bo Jackson Bo Jackson will host FanDuel’s World Fantasy Baseball Championship at the Cosmopolitan on Aug. 21 and 22. The former baseball and football star also will host FanDuel’s first ever Home Run Derby on Aug. 21 at Big League Dreams, where he’ll take batting practice and give advice to the 90 […]
NBA Wants Sports Betting Reform but Won’t Help Fight Sports betting will be broadly legalized in the US in approximately four years and one of its highest profile proponents, the National Basketball Association, will continue to call for a regulatory framework for wagering, American Gaming Association president and CEO Geoff Freeman said […]
FanDuel Harvests Zynga’s Sports Employees US fantasy sports company FanDuel has recruited 40 developers who previously worked for Zynga as part of a move to strengthen its operations in the country.
FanDuel’s new offices in Orlando have been opened to support its established bases in New York and Los Angeles, as well as in […]