Online gaming content developer Net Entertainment (NetEnt) has expanded its services into the land-based market after launching games across William Hill’s UK retail network.
As reported by iGaming Business, NetEnt last year struck a deal with William Hill to provide the bookmaker with games for its licensed betting shops in the UK.
After a successful integration process, these games will now be made available in shops around the UK, with the first of these titles to be launched gradually over the next few weeks.
Per Eriksson, president and chief executive officer of NetEnt, said: “We provide leading-edge digital casino solutions and we are excited to make our thrilling games available to William Hill’s land-based players for the first time ever.
“William Hill is the largest betting and gaming operator in the UK and this partnership will allow us to maximise distribution in their major channels such as retail, desktop and mobile.
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