Gaming solutions provider Scientific Games has extended its contract with Dutch national lottery De Lotto for an additional four years.
Under the deal, which came into effect on April 1, Scientific Games will continue to provide De Lotto with instant games and a Cooperative Services Program (CSP).
The CSP section of the agreement includes instant game design, planning and production, in addition to call centre ordering services for De Lotto retailers, instant product training workshops and strategic marketing support.
The deal will also include the provision of consulting services for De Lotto’s marketing and sales departments plus a ‘train the trainer’ programme.
Areas of training will include in-store product display, winner awareness and solutions to boost sales in the De Lotto’s retailer estate, in addition to creating solutions for retail chains and new ways of selling instant games.
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