Scientific Games Corporation today announced that Penn National Gaming’s new Plainridge Park Casino, Massachusetts’ first casino, located in Plainville, Massachusetts on the site of Plainridge Racecourse, will open with a broad suite of the Company’s systems and games solutions to drive casino revenue and operating efficiencies and empower an exceptional gaming experience for players.
Scientific Games hit several significant milestones with the Penn National Gaming agreement. The Company’s Bally, WMS, and Shuffle Master-branded games will account for 44 percent floor share of new gaming devices, and Plainridge will be the first casino in the country to implement a Bally play-management system for responsible gaming, which is a voluntary option for customers and is required by the Massachusetts Gaming Commission.
Gavin Isaacs, president and CEO of Scientific Games, said, “We are honored and excited to expand our long-standing and thriving partnership with Penn National by providing Plainridge Park Casino such a broad portfolio of our products representing our popular Bally, WMS, and Shuffle Master product brands across systems and games.
“Since our merger with Bally Technologies late last year, we have been able to leverage the breadth and diversity of our combined product library to extend value and drive better business outcomes for our customers as a single provider partner – creating trailblazing and entertaining experiences for players and helping operators optimize their investments.”
Plainridge Park Casino, scheduled to open in June 2015, selected Scientific Games as its exclusive partner for casino-management, player-tracking and rewards systems. The Bally ACSC and CMS systems will connect Plainridge’s 1,250 gaming devices, each of which includes the Bally iVIEW or iVIEW Display Manager (DM) player-user-interface to provide players with convenient touchscreen access to self-service beverage ordering, club account information, second-chance bonuses, rewards, and other features. Across the casino’s high-speed, networked floor, the Bally Elite Bonusing Suite (EBS) will deliver Massachusetts’ new player base entertaining, exciting second ways to win through its iVIEW-enabled suite of interactive secondary bonus applications and in-game tournaments.
