iGaming Business – Spread betting firm Sporting Index has joined forces with Income Access, a provider of technology and affiliate iGaming management solutions, for the launch of its forthcoming affiliate programme. Under the partnership, Sporting Index will leverage Income Access software to access analysis and measurement of return on investment, while giving affiliates access to marketing materials and their own set of key metrics.
To help affiliates promote its brand, Sporting Index will also offer various promotions such as the current sign-up offer and giving new players a free £200 ‘Total Goals’ bet after placing three bets risking £20 each.
“Income Access is the market leader when it comes to affiliate programmes and we’ve been very impressed with them up to now,” Sporting Index head of marketing Paul Turner said.
“With the World Cup fast approaching, customer acquisition becomes even more important and I’m confident Income Access can help us achieve our goals through this partnership.”
Nicky Senyard, chief executive officer of Income Access, added: “We’re excited to be partnering with an operator that has the industry knowledge and brand recognition of Sporting Index.
“It’s a great opportunity whenever you’re able to bring together this much experience to build on a product that’s already enjoyed so much success.”
