32Red re-launches sports betting platform

iGaming Business – Online gaming operator 32Red has completed the re-launch of its sports betting platform 32Red Sport in time for this summer’s Fifa World Cup national team football tournament. The sports betting platform will be fully managed by Kambi Group after 32Red struck a deal with the sports betting services business-to-business supplier earlier this year. According to the SBCNews.com website, the re-launched service will target new and existing sports betting customers with a range of special World Cup promotions. The new product will also be promoted through 32Red’s sponsorship of Scottish Championship second-tier football club Rangers. Ed Ware, chief…

32Red strikes sportsbook deal with Kambi

iGaming Business – Kambi Sports Solutions, the sports betting subsidiary of Unibet, has agreed a four-year deal with 32Red to provide the online gaming operator with a fully managed sportsbook solution. The operator said the agreement would enable it to offer a better sports betting experience to customers of its 888sport.com website. Under the deal, the Kambi sportsbook will be fully integrated with 32Red’s Microgaming platform, enabling players to move seamlessly between casino and sport. 32Red confirmed that the service would be live in time for this summer’s 2104 Fifa World Cup football tournament. “We are thrilled to be partnering…

32Red scores with Rangers sponsorship deal

iGaming Business – Online gaming operator 32Red has agreed to become the front-of-shirt sponsor of Scottish League One third-tier side Rangers FC. The deal will run for three years, from 2014-15 until 2016-17. The operator will benefit from branding on the front of players’ home and away jerseys. 32Red will replace cider brand Blackthorn as the club’s front-of-shirt sponsor. In addition, 32Red will also benefit from branding inside the club’s Ibrox Stadium, which has a capacity of 50,987. The operator will also have access to branding opportunities across the club’s various digital and media platforms. Rangers, which will compete in…

32Red boosted by mobile revenue growth

iGaming Business – Online gaming operator 32Red has cited the growth of its mobile business as a key factor behind its fourth consecutive year of record gross gaming revenue and underlying EBITDA in the 12 months to December 31, 2013. In its final results for the year, 32Red reported that total gross gaming revenue increased 21% to £38.8 million (€46.9 million/$65 million) in 2013, which in turn led to a 15% rise in total net gaming revenue to £25.4 million. Underlying EBITDA totalled £5 million in 2013, a growth of 46% on the £3.4 million recorded in the previous year….

Record revenues for 32Red

iGaming Business – Online gaming operator 32Red has posted record revenue and underlying earnings before interest, tax, depreciation and amortisation (EBITDA) for the first half of 2013 after highlighting strong growth in its mobile offerings. With mobile now accounting for 17% of total revenue – up from 8% in the first half of 2012 – total sales increased by 15% year-on-year to £19 million (€22.6 million/$30 million) in the six-month period until the end of June. Revenue was driven by a 34% increase in active casino players to 42,455. 32Red also announced in its interim results that underlying EBITDA had…

32Red links up with Italian club

iGaming Business – Online gaming operator 32Red has sealed a sponsorship deal with Italian Serie A football club Bologna. Under the two-year partnership, which will cover the 2013-14 and 2014-15 seasons, 32Red will serve as the official casino partner of the club. 32Red will be hoping that the deal helps to boost the profile of the brand in Italy, where the company has been licensed to operate since November 2012. The sponsorship deal includes both on and off-line co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club’s…