Ladbrokes poster campaign condemned for glamorising gambling

Marketing Magazine – The advertising watchdog has received 67 complaints that the latest Ladbrokes outdoor ad campaign glamorises gambling and links it to sexual success. Complainants to the Advertising Standards Authority believe the ads are harmful and irresponsible because they glamorise gambling, link it with social and sexual success, and exploit the credulity of young and vulnerable people. The Ladbrokes outdoor campaign features red stylised posters of the characters in its wider campaign, but use taglines such as “once is lucky, twice is talent” and “when you win it’s skill, when you lose it’s bad luck”. The criticism of the…