Betway has rolled out a new television advertising campaign to coincide with the start of the 2015-16 English Premier League football season. Due to be broadcast in the UK and Ireland, the campaign has been designed to showcase how the Betway mobile application can help bring fans closer to the action. Created by the Above+Beyond agency, the campaign highlights the markets on offer from Betway, as well as the operator’s ‘Insider’ blog that gives customers betting tips and advice. UK pay-television broadcaster Sky will feature the adverts during domestic league and cup games on its Sky Sports service, while commercial…

English Premier League football teams Leicester City, Norwich City and West Bromwich Albion have all secured partnerships with gambling companies. Leicester has agreed a deal with Betfair that will see the online operator become the club’s official betting partner. Although the terms of the deal were not disclosed, it has been confirmed that the partnership will commence ahead of the 2015-16 season, which kicks off this weekend. Meanwhile, West Brom has signed a one-year partnership with NetBet that will run for the duration of the 2015-16 season. Under the agreement, NetBet will serve as the club’s betting partner and benefit…

BetVictor has struck a deal to become the global betting and gaming partner of English Premier League champion Chelsea. Under the agreement, the terms of which were not disclosed, the online casino and sportsbook operator will benefit from branding placement throughout the team’s Stamford Bridge home stadium. BetVictor will also work with the football club on a range of joint social media and digital campaigns for the new 2015-15 season, which will begin in August. To mark the new deal, BetVictor will create a range of special betting offers and markets for Chelsea fans. “We are delighted to welcome BetVictor…

iGaming Business – English Premier League top-flight football club Liverpool has extended its partnership with online betting and gaming provider 188Bet until the end of the 2015-16 season. Under the two-year extension, 188Bet will continue to use the club’s platforms in Brazil and Asia to promote exclusive promotions and gaming prices surrounding each Liverpool fixture. Since 2012, Liverpool has been evolving its global betting partnership strategy, which allows betting partners to deliver a geo-targeted approach. “We’ve had great success over the last five years, continually adding value to our working relationship,” Liverpool chief commercial officer Billy Hogan said. “188Bet will…

Australian Gambling – Manchester City is undoubtedly still celebrating its second English Premier League title in three seasons, but don’t be too quick to put your money on City to go back-to-back next season. City sealed the title with a 2-0 win over West Ham at Etihad Stadium on the final day of the EPL season with Liverpool scoring a 2-1 win over a nine-man Newcastle United to lock-in second place and direct entry to the UEFA Champions League next season. French midfielder Samir Nasri and captain Vincent Kompany scored the goals for City with joyous supporters sprawling onto the…

iGaming Business – Digital sports media company Perform Group has agreed a three-year deal to renew its mobile and web clip production partnership with the English Premier League football competition. The deal, which came into effect at the start of the current 2013-2014 season, extends a partnership between the two parties that stretches back to 2007. Perform will continue to produce and distribute “near live” match highlights and features for the league. This will include ingesting, editing and encoding video clips of all 380 matches per season, before distributing them to the league’s network of more than 40 web and…