ESPN Sports Betting Partnership with Caesars

Another broadcast network is taking the plunge, as an ESPN sports betting partnership has been struck with Caesars Entertainment. This deal includes the construction of a brand new ESPN-branded television studio at The LINQ Casino on the Vegas strip. There sports betting content will be blasted out on ESPN’s new sports betting show “Daily Wager.” “Daily Wager” launched in March as a daily program on ESPNews airing at 3 p.m. — also available for streaming on the ESPN app. Key to the deal is Caesars’ “data” and branding to be integrated across ESPN’s programming. This includes Caesars serving as “ESPN’s…

Brent Musburger Leaves ESPN for Sports Betting Network

You are listening live from the South Point sports book, which will serve as the hub of Brent Musburger’s new sports betting network in Las Vegas. Banners promoting the iconic broadcaster’s burgeoning Vegas Sports Information Network (VSIN) were already hanging inside the South Point on Wednesday, when it was announced that Musburger will end his play-by-play career with ABC/ESPN at the end of January to help his family start a sports betting venture. Musburger, 77, called countless big events over the past 40 years — welcoming viewers with his signature “You are looking live” catchphrase — since rising to fame…

DraftKings betting shop

ESPN Inks Deal with DraftKings

DraftKings has agreed a deal to become the official daily fantasy sports offering across all platforms operated by US sports broadcaster and Disney subsidiary ESPN. Under the agreement, the terms of which were not disclosed, both companies will benefit from branding and promotional opportunities across multiple ESPN and DraftKings platforms. Such opportunities will include integration into digital properties and television programming. Walt Disney Company-owned ESPN has already established itself as one of the leading fantasy sports providers in the US, having provided games and content in the country for over 20 years. According to figures from the broadcaster, more than 12…