South Korea casino aims to score with soccer star

Reuters – South Korean casino operator Paradise Co has hired Jose Mourinho, the outspoken manager of English football giants Chelsea, as the face of its new advertising campaign to lure punters from China, where the sport is increasingly popular. Paradise is teaming up with Japan’s Sega Sammy Holdings Inc to build a $1.7 billion casino resort in the coastal city of Incheon, near the country’s main international airport, with construction to be completed in 2017. It faces steep competition from operators like Genting Singapore PLC and Caesars Entertainment Corp, which are moving to build their own tourist-focused resorts in South…