How Casinos attract Millennials and their money

Enticing millennials into a land based casino online or online casino takes a lot more than a few gimmicks and a celebrity endorsement (Poker Stars we’re looking at you). Millennials are technologically savvy, brand aware and used to lots of choices which makes them a hard catch. So in a world of Facebook, Snapchat and smartphones how do casinos attract Millennials? Enter please, online casinos. While it would be unfair to say all millennials live on their phones, the vast majority do, meaning that casinos had to shift their focus online. Today millennials have access to high quality games, 24/7…