The National Basketball Association has joined our friends at the American Gaming Association and their Have A Game Plan: Bet Responsibly public service campaign. Through the partnership, the NBA and AGA will educate basketball fans on the fundamentals of responsible sports wagering by providing turnkey resources for use by the league’s 30 teams.  Campaign content will include in-venue, broadcast, digital and social media promotion. Launched in 2019, AGA’s Bet Responsibly campaign unites the sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet: Set a budget and…

The NBA Stars Group bond is continuing to grow, as the Toronto based Stars Group has unveiled a deepening of its agreement with the NBA. Inking its previous deal under its BetStars brand, the new agreement comes concerning its majority owned Australian BetEasy entity, which has secured the honor of becoming the first official wagering partner of the NBA in the nation. Under the terms of the deal, BetEasy is to have the right use NBA assets across its marketing materials, in addition to having its products promoted directly to NBA fans in the country. Furthermore, the online gambling company…

NBC Sports rolled out a predictions game during its live broadcast of an NBA basketball game this evening. The contest between the Washington Wizards and Milwaukee Bucks was the first in America to feature this format more commonly found with in-play sports betting. Elements of the Predict the Game contest and real-time data will be displayed on a graphic overlay surrounding the regular live-game presentation. These stats will be similar to those displayed in a sports betting environment, such as win-probability data, moving money line and spread. Fans wanting to try the in-play sports betting game will have to answer a…

A Stars Group NBA partnership has become a reality, as the PokerStars operator become an authorized gaming partner of the National Basketball Association. As an official partner of the NBA, The Stars Group gains the right to use official league betting data and its trademarks on its BetStars-branded sports betting site. The operator’s brands will also be promoted across the NBA’s digital assets including its NBA TV channel, as well as via its official website, app and social media channels. In return, The Stars Group will promote the NBA across its various brands, including PokerStars. The new Stars Group NBA…

US Sports betting in states outside of Nevada may be nearing reality. But that doesn’t mean it will be a business success. Even as major professional sports leagues like the National Basketball Association open their eyes to the multibillion-dollar opportunity with the sports wager industry, their ideas on how to get a piece of the action may impede the ability to attract gamblers away from illegal betting and offshore markets. The NBA, in particular, is being “short-sighted” in requesting a 1 percent cut on all bets, says Twitter v.p. of Analytics Jeff Ma. Ma, who was one of the leaders…

North America’s NBA basketball league this week unveiled its vision for sports betting in the US, should the country opt to introduce wider regulations. According to ESPN, NBA attorney Dan Spillane set out the NBA’s proposals to a New York State Senate committee, formally confirming the league’s support for plans to legalize sports betting across the country. Nevada is currently the only US state in which sports betting is legal, but New Jersey is leading the charge for nationwide regulation of such activities. New Jersey wants to overturn the federal 1992 Professional and Amateur Sports Protection Act (PASPA), which makes…