Tag: partnership

English Premier League Teams Partner with Gambling Companies

English Premier League football teams Leicester City, Norwich City and West Bromwich Albion have all secured partnerships with gambling companies. Leicester has agreed a deal with Betfair that will see the online operator become the club’s official betting partner. Although the terms of the deal were not disclosed, it has been confirmed that the partnership…

Betfair secure Sunderland partnership

Sunderland AFC has announced a new partnership agreement with Betfair who become the club’s betting partner in the UK. A deal with the Premier League outfit was secured at the back end of last week that will see the online betting company effectively use the club’s platforms to engage with supporters. Sunderland AFC’s commercial director Gary Hutchinson said of…

Detroit Lions Partner with MGM Resorts

Gaming and hospitality firm MGM Resorts International has announced that its MGM Grand Detroit subsidiary has entered into a long-term agreement with NFL American football team the Detroit Lions. Under the deal, the terms of which were not disclosed, the two parties will work together to build a luxurious space at the team’s Ford Field…

NBA Seeking European Partnerships

North America’s National Basketball Association (NBA) league has reportedly held talks with various global betting companies over the possibility of securing a European partner. According to NBC Sports the NBA is keen on securing an official partner in Europe’s various regulated markets that allow consumers to bet on US professional sports leagues. The report names bwin.party…

188Bet extends Liverpool betting partnership

iGaming Business – English Premier League top-flight football club Liverpool has extended its partnership with online betting and gaming provider 188Bet until the end of the 2015-16 season. Under the two-year extension, 188Bet will continue to use the club’s platforms in Brazil and Asia to promote exclusive promotions and gaming prices surrounding each Liverpool fixture.…

Bally Technologies expands partnership with Golden Nugget

iGaming Business – Online casino and solutions firm Bally Technologies has expanded its partnership with Golden Nugget to become the exclusive enterprise-wide system provider for the land-based operator’s five gaming properties in the US. The new deal will cover Golden Nugget properties in Nevada, New Jersey, Mississippi and a soon-to-be-opened casino resort in Louisiana. Bally’s…

Optimal Payments agrees Borgata partnership

iGaming Business – Online payments provider Optimal Payments has entered into a partnership with the Borgata Hotel Casino & Spa in New Jersey provide its NETELLER service to the operator’s online gambling customers. Under the deal, the NETELLER service will be available to customers of the BorgataCasino.com, BorgataPoker.com and nj.partypoker.com websites. Users will be able…

LVFH Entertainment partners with US Digital Gaming

From iGaming Business Online multi-player interactive card game software developer Las Vegas From Home.com (LVFH) Entertainment Incorporated has inked a partnership deal with US Digital Gaming that will see the pair pursue joint opportunities in the United States. Vancouver-based LVFH Entertainment stated that the agreement, which is subject to approvals from the Toronto Stock Exchange,…

bwin.party looks to extend Real Madrid partnership

From iGaming Business Online gaming provider bwin.party digital entertainment has announced that it is in the ‘final stages’ of agreeing a long-term deal to serve as the official digital partner of Spanish football club Real Madrid. The new agreement will follow the conclusion of bwin.party’s existing six-year shirt sponsorship arrangement with the record 32-time domestic…