Betfair Secure Sunderland Partnership

Sunderland AFC has announced a new partnership agreement with Betfair who become the club’s betting partner in the UK. A deal with the Premier League outfit was secured at the back end of last week that will see the online betting company effectively use the club’s platforms to engage with supporters. Sunderland AFC’s commercial director Gary Hutchinson said of the deal: “I am absolutely delighted to welcome Betfair to the Sunderland family. It is the fourth addition to the club’s partnership portfolio ahead of the 2015-16 season and we look forward to building a successful relationship with them.” The European and US iGaming…