thisweekingambling.com
32Red links up with Italian club • This Week in Gambling
iGaming Business – Online gaming operator 32Red has sealed a sponsorship deal with Italian Serie A football club Bologna. Under the two-year partnership, which will cover the 2013-14 and 2014-15 seasons, 32Red will serve as the official casino partner of the club. 32Red will be hoping that the deal helps to boost the profile of the brand in Italy, where the company has been licensed to operate since November 2012. The sponsorship deal includes both on and off-line co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club’s...
This Week in Gambling