From iGaming Business – Online gambling company bwin.party digital entertainment has agreed a three-year deal with RSC Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club. The deal will place bwin.party at the centre of the Anderlecht’s promotional activities, which will include a range of fan-based initiatives, integration into the club’s digital and social platforms as well as developing online and offline co-branding activities, stadium branding opportunities and access to players for marketing campaigns. The agreement with the current Belgian Pro League champion will also allow bwin.party to strengthen its profile in Belgium,...