Betfred to review £5m ad account

iGaming Business – UK bookmaker Betfred is to review its £5 million (€6.1 million/$8.4 million) ad account with the BJL advertising and PR agency after an internal realignment of the brand. According to the Campaignlive.co.uk website, the bookmaker has begun a tender and has hired agency intelligence provider Creativebrief to manage the process. BJL, which has worked with the bookmaker since 2011, has been asked to repitch as part of the review. Chemistry meetings are due to be held in early June and pitches will take place in July. A winner is expected to be announced around July 7. The…

Sports Betting Should Not Prevent NHL in Las Vegas

4 Flush – There are reports that Las Vegas is number two on a list of potential NHL expansion cities behind Seattle. Las Vegas is the largest city in the U.S. that does not have any professional sports teams. There are two reasons for this. The population in Las Vegas could not support a sports team until the last 5-10 years. Sports leagues have also been reluctant to entertain the idea of a Las Vegas team due to legalized sports betting. The major sports leagues have shunned Las Vegas due to its legalized sports betting. The leagues are so against…

Feds should fold in their fight against New Jersey sports gambling

NJ.com – Working as a bookmaker for the mastermind of illegal sports gambling, Ron “The Cigar” Sacco, I’ve seen it all. I began clerking for Sacco in Los Angeles in 1986, when his organization was taking in a meager $40 million a year in bets. Raids on his offices in the United States eventually prompted Sacco to relocate offshore to the Dominican Republic, where gambling is legal. The feds were not deterred and Sacco was captured in 1993. By then his business was generating an estimated $1 billion a year in bets. Fast-forward two decades: U.S. News and World Report…

South Africa’s Goldrush Gaming to launch online sportsbook

South African gaming company Goldrush Gaming Group has selected technology solutions provider BetTech Gaming to launch its new online sportsbook. Find reviews of all the best betting sites at www.spinathon.co.uk The new GBets.co.za website will mark the firm’s first venture into online sports betting, after having already established itself as a land-based operator of bingo and casino venues in the country. GBets.co.za will offer a range of pre-match and in-play wagering opportunities for domestic and international sports events to online and mobile players. The new betting brand will be supported by an extensive media campaign in South Africa, with G-Bets…

Brazil World Cup 2014 Is Set to Be a Betting Bonanza

World Cup 2014 – As predictable as a Gary Lineker tweet, an Alan Hansen denouncement of anyone who “writes off the Germans” and a limp quarter-final exit in a major football tournament by England, is the collective media clairvoyance predicting an imminent billion-pound betting bonanza at the World Cup in Brazil. Brazil 2014 kicks off on June 12 in Sao Paolo as 31 of the best teams in the world—and England—battle it out amid the heat, unfinished stadia and street crime to lift the coveted trophy. And sports-betting fans across the world will have their laptops, tablets and PCs at…

Betting fraud, not match fixing, is main enemy

Reuters – Betting fraud, not match fixing, should be the main target for those fighting for cleaner sport & there must be a global crusade against in that South East Asia-dominated threat, according to a leading expert. Commenting on an International Centre for Sport Security (ICSS) report in that says criminals are using sports betting to launder $140 billion per year, Sport Integrity director Chris Eaton asserted the target has to change. “We have been focusing at least for the last five years of time on match fixing yet we need to shift the focus on the cause which is…