From iGaming Business – Under the terms of the deal, Bodog Asia’s branding will appear on perimeter boards and in-stadium LED boards for the duration of the tournament, which will run until August 11. In addition to the venue branding, the company’s ‘ambassadorettes’ will appear both inside and outside the stadia during games. Bodog Asia said that striking the deal was “an easy decision” due to the games taking place in the Philippines, a major market for the brand. FULL STORY

From SBR Forum – SBRforum has launched its free annual football handicapping contest, Beat The Prick IX. This year’s contest awards a whopping $15,500 in prizes, an iPad, SBR shirts, and a healthy 75,000 points per week. The contest centers around “The Prick”, a professional handicapper that makes NFL and NCAAF picks against the spread each week. The object of the game is to out-perform The Prick in a given week. If The Prick were to go undefeated by winning all five bets, no prizes are paid that week, but your progress counts toward your end of the year eligibility….

From iGaming Business – William Hill has moved to strengthen its PR and advertising strategy ahead of the start of the 2013-2014 UK football season. According to prweek.com, the firm has appointed the GolinHarris agency to handle its UK consumer PR. The agency will support the company’s press office and undertake a range of campaigns around sponsorship – with a particular focus on raising the profile of the firm’s multi-channel mobile and online betting services. GolinHarris replaces Lexis as William Hill’s consumer PR provider and has already worked with the firm on a trial basis throughout the last few months…

From San Francisco Chronicle – A Bossier City man has been sentenced to three years of probation and fined $50,000 for operating an illegal internet sports gambling site. U.S. Attorney Stephanie A. Finley said Wednesday that U.S. District Judge S. Maurice Hicks Jr. sentenced 34-year-old Terry Lee Doty Jr., who pleaded guilty in April to one count of transmission of wagering information — a federal felony offense. According to FBI testimony, Doty was the local administrator for a gambling site based in Costa Rica. Finley’s office says Doty had about 280 clients placing sports bets with him, one of whom was an…

Hong Kong Football Association chairman Brian Leung Hung-tak appealed to local authorities to relax betting rules and allow more top-quality matches into the market. This could boost the game in the country with English Premier League clubs in Hong Kong for its pre-season Asia Cup. Leung’s call for new rules is driven by the potential financial benefits of allowing local betting on games between overseas teams in the city. This in itself would be controversial as staging games for betting purposes only would open the sport, already fighting a battle against match-fixers, to more ethical questions and potential corruption. In…

From iGaming Business – Online gambling company bwin.party digital entertainment has agreed a three-year deal with RSC Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club. The deal will place bwin.party at the centre of the Anderlecht’s promotional activities, which will include a range of fan-based initiatives, integration into the club’s digital and social platforms as well as developing online and offline co-branding activities, stadium branding opportunities and access to players for marketing campaigns. The agreement with the current Belgian Pro League champion will also allow bwin.party to strengthen its profile in Belgium,…

From ABC News – The South Australian Government and Opposition have reached a compromise to let contentious gambling legislation pass. A special meeting was called between Attorney-General John Rau, members of the Opposition and crossbenchers to discuss their differences, including on maximum-bet limits for poker machines. Mr Rau said the outcome of the negotiations was disappointing for gambling reform but paved the way for the bill to pass State Parliament. The Attorney-General said planned amendments to assist problem gamblers had been gutted by the Opposition, but he said the Government was successful in halving maximum-bet limits on poker machines from…

This Week in Gambling – For football (soccer) fans in Europe the summer months can be a long, slow wait for the action to start. With no major international competition to sustain them over the summer of 2013 it has been particularly bad but we are now, finally, getting close to kick-off time. There are so many betting options when it comes to the Premier League that there really is something for everyone. A great season-long bet can provide nine months of excitement and interest – assuming you make a decent bet – whilst those looking for some faster action…