The partnership between Penn Entertainment and ESPN Bet will end nearly eight years ahead of schedule, marking a major shift in the U.S. sports betting landscape. Originally launched in late 2023 as a 10-year, $1.5 billion agreement, ESPN Bet was intended to combine ESPN’s massive sports media reach with Penn’s gaming expertise. The collaboration struggled to meet expectations, capturing only around three percent of the national betting market, far below its initial targets. Penn announced that the partnership will conclude on December 1, 2025. The decision was described as mutual and amicable. Following the split, Penn will rebrand its sportsbook…

The NCAA sports betting rules are under consideration, and it appears the organization is closer than ever to allowing college athletes and athletic department staff to participate. Well, at least when it comes to professional-level sporting contests. On Wednesday, the Division I Administrative Committee approved a proposal to lift the ban on betting on professional events, though the new rule must still gain approval from Divisions II and III before it can go into effect. If all divisions agree, the change would take effect on November 1. The proposal would not allow wagering on college sports; it would only permit…

The Palms Casino Resort in Las Vegas will host a weekend of both bull riding and MMA and bull riding action, from October 23 to 26, according to announcements tied to the event. The resort will serve as home base for the Kansas City Outlaws during the PBR Camping World Teams Championship and also play host to the Tuff‑N‑Uff 149 fight card, delivering a unique blend of MMA and bull-riding entertainment. During the stay, spectators will get opportunities to engage with the sports beyond simply watching them. The schedule features open team workouts, a pre-game tailgate experience with music and photo…

In a move that underscores the growing integration of sports betting and mainstream media, DraftKings has struck a multi-year advertising agreement with NBCUniversal. The deal gives the gambling operator exclusive integration and sponsorship rights across NBCUniversal’s sports media assets. Under the agreement, DraftKings will be visible on linear, digital, and streaming platforms tied to marquee events and leagues, including NFL, NBA, PGA TOUR, Ryder Cup, WNBA, NCAA football and basketball, and the 2026 FIFA Men’s World Cup as carried on Telemundo. The partnership also grants DraftKings exclusive sponsorship access to categories such as online sports betting, daily fantasy sports, online…

Efforts to expand Nebraska sports betting beyond casino floors are moving into the signature‑gathering phase, as backers prepare for a citizen‑initiated ballot measure in 2026. With legislative proposals stalled by procedural hurdles, casino interests and reform advocates are turning to public votes to authorize online wagering statewide. Under state law, the initiative must collect certified signatures from at least 10 percent of registered voters — currently about 125,786 names — to place a constitutional amendment before voters. Nebraska now permits sports wagers only in person at licensed casino locations, taxed at 20 percent. Earlier this year, State Senator Eliot Bostar introduced LR20CA,…

MGM and Formula 1 have renewed their founding partnership for the Las Vegas Grand Prix, keeping its involvement in the race weekend through 2030. The agreement will ensure that the Bellagio Fountain Club remains the venue for the winner’s stage and offers fans a view of the track’s fastest straightaway, where cars exceed 210 mph. The venue includes features such as a rooftop lounge, premium wines, an open bar, and culinary offerings from top chefs. Emily Prazer, president and CEO of Las Vegas Grand Prix, Inc., said that MGM and Formula 1 cooperation has helped define the Grand Prix’s identity…