It’s been a crazy month for sports betting in America. Caesars Entertainment was brokering deals after being purchased by Eldorado Resorts. The biggest being their acquisition of William Hill. Their CEO, Tom Reeg, recently spoke to CNBC about the legalization of sports betting in this country, and how it’s one of the biggest growth opportunities for gaming in twenty years. “This is an enormous opportunity. I’d liken it to when states outside of Nevada and New Jersey started to legalize riverboat casinos in the ’90s,” Reeg said. “We think there’s a lot of money to be made here over time,…

When a sports book in Costa Rica paid off over $46 million to the US Department of Justice, something seemed wrong. After all, what possible motivation would there be when they operate outside of American jurisdiction? Then, the “ah ha” moment! Their eyes were on the prize: A 5Dimes US market entry! The operator agreed to pay $46.8 million in a settlement with the DoJ following an investigation that the operator illegally targeting American customers. Shortly afterward, they announced plans to enter the regulated US sports betting market. In addition, it explained the decision to block US customers, effective 25…

As sports betting in America continues to explode, Caesars Entertainment has made a multibillion-dollar offer to acquire William Hill for nearly $4 billion. The companies said in a joint statement that the Caesars could offer $3.45 per Will Hill share, which is an 81% premium to the stock’s average price over the past three months. The deal would give Caesars control of their US joint venture. Meanwhile, William Hill says it has a 32% share of revenue in the Nevada sports betting market while rapidly expanding in other states. The American Gaming Association expects nearly 35 million people, or 13%…

British bookmaker US division of Betfred launched it’s mobile sports betting app in the states of Iowa and Colorado. Special offers are also available in each state with new sign-ups in Colorado getting a risk-free bet up to $500, while in Iowa they will receive a one-time 100% deposit match up to $200. The Betfred Sports branded products offer a seamless betting experience that allows the opportunity to wager from anywhere, anytime, and on any device within each state. Betfred USA Sports now offers retail sports books and online sports betting in both of these states, with a long pipeline…

Approximately 13 percent of American adults plan to bet on the NFL this year despite lower enthusiasm from fans in general about the 2020-21 season, according to a new survey from the American Gaming Association (AGA). Of the estimated 33.2 million adults who plan to bet on this NFL season: 20 percent (6.6 million) will wager at physical, legal sportsbooks, up from 18 percent last year. 34 percent (11.3 million) will place a bet through legal and illegal online platforms, up from 29 percent. 18 percent (6 million) will wager with a bookie, either in person or via a mobile…

The Nevada Gaming Commission has approved a number of locations for William Hill sports books at casinos on the Vegas Strip. William Hill will soon begin operating sports books at The Cosmopolitan, the Silverton, and both The Venetian and Palazzo. The Palms and Tropicana sports books also were part of the deal but those properties remain closed. Joe Asher, CEO of the U.S. subsidiary of London-based William Hill, said the acquisition of CG Technology assets (which made the move possible) isn’t as much about expanding his company as it is for getting a bigger slice of the Las Vegas Strip…