iGaming Business – UK bookmaker Coral has agreed a two-and-a-half-year deal to become the official European online betting partner of English Premier League top-flight football club Chelsea.
Under the deal, Coral will deliver exclusive betting offers to Chelsea fans on a weekly basis for various markets around the world.
In addition, supporters will also be able to access the Coral service online or by downloading the Coral app via mobile phone or tablet.
“We spent considerable time planning and deciding on the right partner in this market sector and in Coral we have found, like ourselves, an established name that continues to grow both domestically and internationally,” Chelsea chief executive Ron Gourlay said.
