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Europe-Bet Scooped up by Betsson for $50 Million • This Week in Gambling
Swedish online gambling group Betsson has announced it will acquire Georgia-based Europe-Bet for US$50 million. An extra $35 million will be paid in 12 months’ time, provided that gambling regulations in the Caucasian country remain favorable, the company said today. The move will fortify the company’s strategic presence in the region, explained Betsson CEO and President Magnus Silfverberg. As a result of the deal, Betsson will immediately become the second-largest operator in Georgia, with a 30 percent market share, behind Adjarbet. In 2014 Europe-bet, which offers online and land-based sports betting, as well as online poker and casino, reported revenues...
This Week in Gambling