Phil Ivey Brand Ambassador for Tribal Online Poker

Professional poker player Phil Ivey is set to be the front man for a joint venture between the Pala Band of Mission Indians and former bwin.party CEO Jim Ryan, PokerFuse PRO has learned.

The new entity, Pala Interactive, plans to offer online poker and casino games in California upon regulation within the state. And though the deal is currently limited to potential offerings in California, the agreement could be extended beyond the state at a later date.

Pala Interactive is slated to use software provided by Realtime Edge Software (RTE), a company that lists bwin.party, GTECH, RocketFrog and ClubWPT among its clients.

The company Pala Interactive LLC was registered in February 2013, public records show. Susan Basinger, an Attorney who lists the Pala Band of Mission Indians as a previous client, is the registered agent for the business. The domain PalaInteractive.com was registered in January.

Read more about Phil Ivey and online poker at Poker Fuse.