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Social casino market shrinks, operators shift strategy • This Week in Gambling
Venture Beat – Social and mobile casino game operators are facing a shrinking market, as the number of monthly players has shrunk to 85 million from 109 million a year ago, according to market researcher SuperData Research. In response, those companies are shifting away from acquiring more players and instead are focused on making money from those that they already have. Joost van Dreunen, the chief executive of SuperData, said that the sector is entering its next stage and that casino-style game operators are positioning themselves for a mature market. Building a long-term relationship with consumers now makes more sense for...
This Week in Gambling