888sport launches ‘Bet You Can’ UK advertising campaign

iGaming Business – 888sport, the sportsbetting division of online gambling operator 888 Holdings, has announced the launch of a new multimedia advertising campaign in the UK as part of a move to help promote improvements to its sportsbetting service. Titled ‘Bet You Can’, the campaign will be the first to introduce television advertising for the 888sport.com domain, as it will run across several major UK television networks as well as online and through various outdoor advertising. The campaign will highlight new in-play and pre-event markets that have been integrated into the 888sport back office, as well features such as the…