Ladbrokes kicks off World Cup Facebook betting competition

iGaming Business – Bookmaker Ladbrokes has moved to capitalise on this summer’s Fifa World Cup by launching a bespoke Facebook application designed to facilitate a daily community derived from bets on the national team football tournament. According to Thedrum.com, the BIG Score app is a crowd-sourced, free-to-play, accumulator-style betting competition that allows players to grow a community pot by selecting one of five daily bets on which to wager. Once a player has entered their virtual bet, they will be entered into a prize draw for that day. The overall winner of the betting competition will be awarded £5,000 while…