Bodog to Drive Arsenal Brand in Asia

English Premier League football club Arsenal has agreed a deal for online gaming website Bodog to become its official Asian betting partner. Exact terms of the partnership were undisclosed but the club confirmed it to be a “multi-million pound deal” running for three years, from 2013-14 to 2015-16. Under the agreement, Bodog will be able to generate content and implement marketing drives using Arsenal first-team players, while accessing the club’s database to provide fans in Asia with tailored betting offers around matches. Arsenal enjoyed a successful 2013 pre-season tour to Indonesia, Vietnam and Japan, and Bodog will look to capitalize…