English Premier League football club Arsenal has agreed a deal for online gaming website Bodog to become its official Asian betting partner. Exact terms of the partnership were undisclosed but the club confirmed it to be a “multi-million pound deal” running for three years, from 2013-14 to 2015-16. Under the agreement, Bodog will be able to generate content and implement marketing drives using Arsenal first-team players, while accessing the club’s database to provide fans in Asia with tailored betting offers around matches. Arsenal enjoyed a successful 2013 pre-season tour to Indonesia, Vietnam and Japan, and Bodog will look to capitalize…

From iGaming Business – Under the terms of the deal, Bodog Asia’s branding will appear on perimeter boards and in-stadium LED boards for the duration of the tournament, which will run until August 11. In addition to the venue branding, the company’s ‘ambassadorettes’ will appear both inside and outside the stadia during games. Bodog Asia said that striking the deal was “an easy decision” due to the games taking place in the Philippines, a major market for the brand. FULL STORY