bwin.party scores Belgian basketball sponsorship

iGaming Business – Online gaming operator bwin.party has agreed a three-year deal, from 2013-14 to 2015-16, to become the official online betting and gaming partner of BC Oostende, Belgium’s most successful basketball team. As part of the deal, bwin.party will be able to create apps, games and widgets that feature the branding of BC Oostende. The company will also benefit from a range of in-stadium branding, ticket and match day promotions, as well as access to players for unique customer experiences. In addition, the operator will also be integrated into the club’s online and social media channels. “This agreement reinforces…