From Las Vegas Review Journal The Empire put a hit on the Mafia and buried the farm. Two years after Caesars Entertainment Corp. perplexed Wall Street by acquiring social gaming operation Playtika, the casino giant has moved past rival Zynga Inc. to the top of the business model. Social casino games are free to play on the Internet, through Facebook and other platforms. Customers have the option of paying a nominal fee — often less than $1 — to acquire thousands of gaming tokens to increase their virtual bankroll. Apparently, those pennies add up. One Wall Street analyst estimated social…

From Technorati Caesars Interactive Entertainment, a subsidiary of the world’s largest gaming company, has acquired the rights and ownership of the World Series of Poker (WSOP) mobile application, according to a press release issued by the company this week. According to Caesars, buying the WSOP mobile app enables it to “expand its presence in free-to-play social and mobile gaming.” The poker app is being developed by a group of 19 Canada-based game developers.  The company’s Playtika division will operate the mobile venture as a free-to-play social game. The WSOP application is available on the Facebook platform, Amazon Kindle, Android, and…