MGM Resorts International has announced the launch of a new invite-only rewards program known as the Fountain Club. This initiative is designed specifically for high-spending guests who frequent the company’s properties for luxury experiences rather than traditional gambling activities. The move signals a shift in how major resort operators on the Las Vegas Strip identify and reward their most valuable patrons. According to company officials, the Fountain Club targets high-value guests who contribute significantly to non-gaming revenue streams, such as fine dining, premium entertainment, and luxury hotel accommodations. While the company has long offered the MGM Rewards program for its…