Gambling companies hit by Google updates

iGaming Business – International digital marketing agency Stickyeyes has revealed that the online visibility of a number of gambling companies has suffered due to two key algorithm updates by internet search engine Google. In its latest online gambling and betting report, the agency said the brands that were among the most visible in 2012 lost “significant organic visibility” in Google searches last year after the search engine giant installed major updates. The Panda and Penguin updates are aimed at penalising brands that adopt what Google deem to be aggressive or unnatural link strategies. The study said that the updates had…