Greentube targets US with social casino platform launch

iGaming Business – Online gaming provider Greentube is to launch its private-label social casino marketing platform in the US as part of a move to strengthen its presence in the region. Greentube Pro, a business-to-business marketing platform, will allow land-based casinos in the US to stay connected to players and for players to stay connected with the casino brand through online social casino gaming. The company described the new platform as a ‘powerful player retention and acquisition tool’ that protects the casino’s player database. Greentube said that what sets its platform apart from others is its ‘altruistic’ approach to player…