iGaming Business – Gambling industry entertainment provider Amaya Gaming Group has renewed its licensing deal with Greentube Alderney, part of global gaming group Novomatic. The new two-year agreement will ensure the continued distribution of casino content to Amaya, allowing licensees to access 28 premium Novomatic titles via Amaya’s casino gaming system. Amaya will continue to offer a selection of Novomatic games, including six new titles. Amaya’s partnership with Novomatic stretches back to 2009. “This extended agreement reflects our dedication to providing customers with the widest range of premium gaming content possible and further reinforces our position as the industry’s leading…

iGaming Business – Online gaming provider Greentube is to launch its private-label social casino marketing platform in the US as part of a move to strengthen its presence in the region. Greentube Pro, a business-to-business marketing platform, will allow land-based casinos in the US to stay connected to players and for players to stay connected with the casino brand through online social casino gaming. The company described the new platform as a ‘powerful player retention and acquisition tool’ that protects the casino’s player database. Greentube said that what sets its platform apart from others is its ‘altruistic’ approach to player…