Mirage Change to Hard Rock Delayed to 2027

Most people were a bit upset when they announced that the Mirage change to Hard Rock would mean an end to the popular volcano attraction. The tension only grew when they learned that the iconic volcano would make way for the guitar shaped hotel that Hard Rock is famous for. Now things have gotten a bit sticky. It seems that this transition… this Mirage change to Hard Rock Casino… will once again be delayed. Back in December, we reported that the transformation of the property had been pushed back to 2025. And now, just over six months later, that transition…

Mirage Las Vegas to Stay ‘Mirage’ Till 2025

The ownership may have officially changed, but Mirage Las Vegas will remain the Mirage for at least another 18 months. Hard Rock International took over management of the casino resort from MGM Resorts on December 19th, but the anticipated name change will not come for some time. Hard Rock made big Las Vegas news a year ago when they announced their plans to purchase and takeover Mirage Las Vegas. However, that proposal didn’t receive approval of the Nevada Gaming Commission until recently. And now that the $1.1 billion sale is official, some may be wondering when the name change and…

Esports Event at Hard Rock Atlantic City in January

Esports Entertainment Group has announced at eSports event with skill-based wagering to be held in New Jersey next month. The event is in partnership with the Hard Rock Hotel & Casino Atlantic City. EEG and Hard Rock have teamed up to create a tournament on January 22 and 23, 2022 that will launch LANDuel and be the springboard for more esports betting events and permanent installations in the future at the casino and hotel venue. “We are extremely excited to partner with one of the top global hotel and casino venues to kickstart the world of regulated peer to peer wagering…

Hard Rock Agrees to Buy The Mirage Las Vegas

Hard Rock International has announced an agreement to acquire the operations of The Mirage Las Vegas, both the casino and hotel, from MGM Resorts International. The deal is subject to regulatory approvals and other customary closing conditions. Hard Rock plans to use this acquisition to build an iconic Guitar-shaped Hotel which will be located on Las Vegas Strip, which could mean demolishing the iconic casino and the famous Mirage volcano attraction. Hard Rock will pay $1.075 billion in cash for the operating assets of The Mirage Las Vegas Hotel and Casino. The iconic hospitality and entertainment brand will enter into…

Hard Rock Atlantic City Launches Online Sports Betting

Don’t look now, but here comes even more sports betting at the Hard Rock Atlantic City! The casino received permission from the New Jersey Division of Gaming Enforcement to begin so-called “soft-play” testing of equipment and systems for online sports betting, and did so last week. It is likely to be the last Atlantic City casino to join the sports book race. Hard Rock will be the eighth of the city’s nine casinos to offer sports betting. Caesars does not have it, but its customers are served by the sports book at its neighboring sister property, Bally’s. For more information…

Richard Branson Buys Hard Rock in Las Vegas

The Hard Rock hotel and casino in Las Vegas is in for a makeover after billionaire Richard Branson announced he would purchase the spot. The site will continue to operate as part of the Hard Rock brand through 2019, the Associated Press reported, then it will become Virgin Hotels Las Vegas. The hotel is also expected to undergo “hundreds of millions of dollars” worth of renovations over multiple phases, though it will remain open during that time. The Hard Rock name is also associated with the location’s popular day club. However, there is no word yet on whether the venue…