UK igaming search terms drop 34% in July

iGaming Business – Consumer online search volumes pertaining to sports betting, poker, bingo and casino, have suffered their sharpest drop yet in the UK, according to a report digital marketing agency Greenlight. Search habits made on Google UK during July revealed that the overall number of gaming-related searches dropped 34% to 995,830 on the 1,5 million figure achieved the month before and was the sharpest drop in search numbers since August 2012. News of the drop in igaming-related queries in the UK comes after the government’s announcement of the 15% point of consumption tax on operators due to be implemented…