Online Gambling

Online Gambling Company Introducing “Loss Limits”

Imagine an online gambling company turning players away because they’ve lost too much money. That will become reality in a few weeks in Aland, a small autonomous island group in the Baltic Sea off the coast of Finland. Aland-based Paf will become the first international online gambling company to introduce a loss limit on September 1st. The company estimates the limit — 30,000 euros or about $35,000 in U.S. currency a year — will result in a 5 percent reduction in annual profits. But Paf executives believe they can and should do it because they believe strongly in their responsible…