NJ.com – Online gambling’s slow start in New Jersey, the most-populous U.S. state to legalize Internet bets, has casinos reassessing their marketing to would-be players. Boyd Gaming Corp., the leader through its Borgata Hotel Casino & Spa-related websites, is reducing advertising after reporting a $3.2 million loss from the business in the first quarter. 888 Holdings Plc, which operates the US.888.com site, is shifting its advertising focus to slot machines from poker. “We are absolutely shocked by the slowness of the market,” Brian Mattingley, chief executive officer of London- based 888, said in a telephone interview. Revenue is coming in…

Wall Street experts have seen the future of Atlantic City casinos — and there will be fewer places to play. A panel of analysts speaking at a regional gambling conference Tuesday in Atlantic City said a market that has already lost one casino this year still has too many. Adam Rosenberg, a managing director with Goldman Sachs, said “reducing capacity” is already underway, which he considers positive. Srihari Rajagopalan, a debt analyst with UBS, agreed. “You are seeing the market right-size, which is a positive,” Rajagopalan said. “There are unprofitable casinos shutting down.” Earlier this month, the CEO of Caesars…

Card Player – One lawmaker in New Jersey is still advocating for a casino outside of Atlantic City. According to the Associated Press, at a regional gambling conference Tuesday in Atlantic City, Assemblyman Ralph Caputo reiterated that a casino in the Meadowlands would greatly benefit the Garden State. Discussions of such a possibility have been “growing stronger.” “A casino in north Jersey, to be taxed at 50 or 60 percent, we could do a billion dollars a year in that location,” Caputo said. “We’ve got to be fighting for those customers. That’s what Pennsylvania is doing. That’s what New York…

If the US Supreme Court decides to take up the New Jersey sports betting case, it will be a sure victory for proponents in the Garden State, State Senator Raymond Lesniak said this week at the annual East Coast Gaming Congress in Atlantic City. But just in case the high court decides otherwise, Lesniak said he is already drafting legislation that would still allow casinos and racetracks to offer sports wagering on their premises. So while the state waits to see if the green light for betting on sports comes from either Washington or Trenton, Lesniak said it would be…

iGaming Business – US distributor KGM Gaming and gaming content developer Spin Games have successfully launched six new HTML games in the regulated New Jersey interactive gaming market. The six HTML5 games are part of the proprietary Video Poker Royale suite, which cinsists of Deuces Wild, Deuces Wild Elite, Double Double Regal Poker, Double Regal Poker and Regal Poker Deluxe. Under a previous deal with Caesars Interactive Entertainment, the two companies agreed to provide the land-based operator with a remote gaming server and game titles for its online gaming operations in the US state. The six new games are now…

Las Vegas Review Journal – New Jersey wants stricter licensing requirements for companies that handle Internet gambling deposits and payments, in the hope it would make banks more willing to let online bettors use credit cards. Banks’ reluctance to allow credit card use is one of the main things holding back the growth of New Jersey’s new Internet gambling industry. Speaking Tuesday at the East Coast Gaming Congress in Atlantic City, state Senator James Whelan, a former Atlantic City mayor, said a bill introduced in February would require payment processors to obtain a casino industry service license. Payment processors currently…