Genting Alderney Goes Live with Online Sports Book

White label solutions provider Genting Alderney, a subsidiary of Genting International, has partnered sports betting platform provider FSB Technology to launch a mobile and online sports book. GentingBet was soft launched in October last year with a desktop and mobile version utilizing FSB’s managed sports betting solution. The branded sports book is now fully integrated into Genting Alderney’s new online platform. Gentingbet.com will become the first operator to go live with FSB’s managed service, which the firm said has been designed to help brand owners offer sports betting products to their existing customer base without having to set up and…