Irish regulator bans Paddy Power’s Pistorius ad

iGaming Business – The Advertising Standards Authority Ireland (ASAI) has ruled that an advert campaign by Irish bookmaker Paddy Power featuring Paralympic athlete Oscar Pistorius was “offensive” after it breached several rules. The campaign referred to the outcome of a trial in which Pistorius is accused of murdering his girlfriend, Reeva Steenkamp, in February 2013. The advert offered the opportunity to bet on the outcome of the trial and stated punters that placed a bet could access a special money-back offer. The advert stated: “IT’S OSCAR TIME. MONEY BACK IF HE WALKS. WE WILL REFUND ALL LOSING BETS ON THE…

Advertising Standards Authority orders Paddy Power to withdraw advert

iGaming Business – The UK’s Advertising Standards Authority (ASA) has order Irish bookmaker Paddy Power to withdraw an advert that offered betting odds on the outcome of the ongoing murder trial of Paralympic athlete Oscar Pistorius. The decision comes after the ASA said it had received an “unprecedented” number of complaints, an amount widely reported as 5,200 individual complaints. Following the large amount of complaints, ASA chairman Lord Smith has taken the unusual step of demanding that the advertiser withdraw the advert from circulation pending the outcome of the investigation. In exceptional circumstances, ASA procedures under the Advertising Code enable…