UK’s Advertising Standards Authority says Paddy Power advert breached rules

iGaming Business – The UK’s Advertising Standards Authority (ASA) has concluded that an advert campaign by Irish bookmaker Paddy Power featuring Paralympic athlete Oscar Pistorius breached rules and brought advertising into disrepute. The campaign referred to the outcome of a trial in which Pistorius is accused of murdering his girlfriend, Reeva Steenkamp, in February 2013. ASA said the advert drew a record 5,525 complaints, as reported by iGaming business. The advert offered people the chance to bet on the outcome of the trial, with the advert featuring an offer for those that place a bet. The advert appeared in the…

UK Advertising Standards Authority to investigate Paddy Power advert

iGaming Business – The UK’s Advertising Standards Authority (ASA) has launched a formal investigation into an advert from bookmaker Paddy Power that offered betting odds on the outcome of the ongoing murder trial of Paralympic athlete Oscar Pistorius. The athlete is currently on trial in South Africa accused of the murder of his girlfriend, Reeva Steenkamp, in February 2013. Paddy Power is offering people the chance to bet on the outcome of the trial, with the advert in question featuring an offer for those who place a bet. The advert appeared in national press, as well as on Paddy Power’s…