From iGaming Business Online gaming provider bwin.party digital entertainment has announced that it is in the ‘final stages’ of agreeing a long-term deal to serve as the official digital partner of Spanish football club Real Madrid. The new agreement will follow the conclusion of bwin.party’s existing six-year shirt sponsorship arrangement with the record 32-time domestic champions, which is due to end this weekend. “Our decision not to renew the shirt sponsorship brings to an end one chapter in our relationship with Real Madrid, which has delivered six highly successful years of brand promotion for bwin on the shirts of one…