Sky Bet to become title sponsor of The Football League

From iGaming Business – UK online gambling brand Sky Bet has agreed a five-year deal to become the new title sponsor of The Football League. From the 2013/14 season, the organisation’s flagship competition will be titled The Sky Bet Football League with its three division named The Sky Bet Championship, Sky Bet League 1 and Sky Bet League 2. In addition to title sponsorship rights, Sky Bet will also use the agreement to explore opportunities to offer customers exclusive access to competitions and promotional offers including access to The Football League match tickets. As well as offering fans access to…