Cosmopolitan Las Vegas Joins MGM Rewards

The Cosmopolitan Las Vegas has announced that it will transition from its Identity loyalty program to the award-winning MGM Rewards program starting in February next year. The move will give members the ability to earn and redeem points across the company’s 20 premier U.S. destinations. Members of the Identity program will retain their offers and benefits through January 31, 2024, and their points will carry over to their membership with MGM Rewards. Guests currently in both programs can continue to utilize their Identity benefits and earn and use Identity Points at The Cosmopolitan Las Vegas through  the end of January…

Strong Expectations for The Cosmopolitan in Vegas

Gaming industry analysts continue to have high expectations for The Cosmopolitan of Las Vegas. The multibillion-dollar resort was hailed as the next generation of Las Vegas hotel-casino when it opened Dec. 15, 2010, with singer/songwriter Mayer Hawthorne throwing a nine on a craps table. The hotel-casino, now in business for 10 full financial quarters, is still operating in the red, although the property’s recent EBITDA, earnings before interest, taxes, depreciation and amortization figures point toward profitability, analysts say. “I’m happy with where we are,” Cosmopolitan CEO John Unwin said. “I’m never as happy as I want to be. But our…