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UK Office of Fair Trading: Online game developers need to shape • This Week in Gambling
iGaming Business – The UK’s Office of Fair Trading (OFT) has published a set of principles for online and in-app games and has given developers a deadline of April 1 to ensure their games do not breach consumer protection law. The final principles state that consumers should be told up front about any costs associated with a game or about in-game advertising as well as any important information such as whether personal data will be shared with other parties for marketing purposes. In addition, the OFT has also ordered developers to make clear that in-game payments are not authorised and...
This Week in Gambling