From iGaming Business – William Hill has moved to strengthen its PR and advertising strategy ahead of the start of the 2013-2014 UK football season. According to prweek.com, the firm has appointed the GolinHarris agency to handle its UK consumer PR. The agency will support the company’s press office and undertake a range of campaigns around sponsorship – with a particular focus on raising the profile of the firm’s multi-channel mobile and online betting services. GolinHarris replaces Lexis as William Hill’s consumer PR provider and has already worked with the firm on a trial basis throughout the last few months...