Online gambling firm bwin is set to be the official betting partner for French football club Olympique Marseille next season.

According to reports from the French media, the Ligue 1 soccer club is yet to formally announce the new partnership but has already started promoting bwin-related offers on its official website.

French online betting market leader Betclic was the club’s shirt sponsor until it was replaced by Intersport in 2012 following Betclic’s decision to restructure the company and cut costs at the end of 2011.

The new deal will not see bwin serve as the shirt sponsor for Olympique Marseille as it replicates the official betting partnership the online bookmaker has with Manchester United in England.

The new deal will come as a welcome boost for bwin after its partnership with Spanish giant Real Madrid concluded at the end of last season with Dubai-based airline Emirates replacing it as shirt sponsor.