ESPN Inks Deal with DraftKings

Draft Kings ClearDraftKings has agreed a deal to become the official daily fantasy sports offering across all platforms operated by US sports broadcaster and Disney subsidiary ESPN.

Under the agreement, the terms of which were not disclosed, both companies will benefit from branding and promotional opportunities across multiple ESPN and DraftKings platforms.

Such opportunities will include integration into digital properties and television programming.

Walt Disney Company-owned ESPN has already established itself as one of the leading fantasy sports providers in the US, having provided games and content in the country for over 20 years.

According to figures from the broadcaster, more than 12 million fans currently play the top four games across ESPN Fantasy, while its ESPN Fantasy Football games registers 25 million transactions and 47 million alerts each week.

“ESPN and DraftKings share a history of innovating and advancing fantasy sports to serve this passionate fan base,” ESPN president and Disney Media Networks co-chairman, John Skipper, said.

“DraftKings is a dynamic company – deeply connected to its fans – and we’re excited to have them on board as our official daily fantasy sports offering.”

More at iGaming Business

Related Stories from This Week in Gambling:

  • Fantasy Sports Pay $12 Million for “Deceptive Ads” in New York The country’s two leading online daily fantasy sports companies are paying out big — in fines to the state. FanDuel and DraftKings on Tuesday agreed to pay $6 million each to settle lawsuits from Attorney General Eric Schneiderman alleging they engaged in false and deceptive advertising […]
  • Fantasy Sports Legalized in Massachusetts The future of daily fantasy sports (DFS) has been secured in Massachusetts after regulations were signed into law by the US state’s governor. The new rules include a minimum age of 21 for participants, bar games based on college or amateur sports and prohibit individual players from […]
  • Fantasy Sports Now Legal in Kansas Kansas State Governor Sam Brownback has signed a bill that will legalise fantasy sports gaming activities in the US state. Having received heavy support from the public and government figures, Bill HB 2155 was passed in the state senate by a vote of 37-1. Signed by Governor […]